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This will provide the best branding experience for your customers. It’s a good idea to give your email a useful or friendly name related to your business or campaign. If you have a custom domain name (for example ), the best practice is to personalize the ‘ From Address’ in all outgoing emails to your custom domain email address.

Using a free email ‘ From Address’ increases the chances your emails will end up in the spam folder or risk not being delivered at all. This is due to ongoing policy changes at free email providers like Gmail, Yahoo and others.

Using your own custom domain email address helps strengthen your brand and build trust with customers. If you have a custom domain for your landing page or website, you should be using it for email too.
