The reality is WiFi can be extremely inconsistent in both coverage and speed. Beyond that, we have spoken with large corporations who have deployed connected PCs, at scale, for their field workers and more often than not they remark on how critical connectivity has been for their worker’s PCs. There is a luxury to having an always-connected PC for the utmost mobile workers that is hard to appreciate until you have tried it. In fact, connectivity, and in this case 5G, remains one of the most differentiated features for Windows PCs on Arm vs. For Microsoft to make such a move and have the confidence to offer the SQ3 in its flagship product for commercial speaks volumes of Microsoft’s confidence that Windows on Arm is ready for mass market adoption.Ĭonnectivity is a standout feature of the SQ3 Surface Pro 9 variants. This is a significant endorsement of the maturity of Windows on Arm given Surface Pro is Microsoft’s best-selling product for the enterprise and commercial segments. Which, given they used to have a specific variant Surface Pro X for the SQ chips, indicates a huge step forward. On the third variation, the SQ3 (a performance-enhanced chip based on the Snapdragon 8cx Gen3), Microsoft has embraced Qualcomm and Arm across the entire Surface Pro 9 lineup. Microsoft and Qualcomm have been collaborating for years now on a chip labeled the SQ. Microsoft is now putting the gas pedal to Windows on ARM and the move is likely to increase OEMs adoption of Qualcomm’s line of PC-specific chips. Now AMD is being designed into nearly every major OEMs future lineup to some degree. Not to give Microsoft all the credit for AMD’s market share gains in recent years, but Microsoft’s endorsement of AMD played a big role in more OEMs starting to adopt AMD in specific designs. Microsoft did this a few years ago with AMD, working on a custom chip for Surface Laptop that showcased AMD’s technology and added needed credibility for AMDs solutions in the premium tier of the PC market.
It has been within Microsoft’s best interests to help OEMs embrace multiple silicon partners, not just Intel, to leverage each unique solution for what is has to offer. Microsoft has been embarking on a multi-year strategy to enable Windows OEMs to have silicon diversity.
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